关闭 家电网微信二维码


首页| 新闻| 产品| Discover| 智能手表| 数字家庭| 智能盒子| 空调| 电冰箱| 洗衣机| 厨房卫浴| 生活电器| 专题| 微发现| 标签| 论坛| @家电网

首页| 新闻| 产品| Discover| 智能手表| 数字家庭| 智能盒子| 空调| 电冰箱| 洗衣机| 厨房卫浴| 生活电器| 专题| 微发现| 标签| 论坛| @家电网

长虹空调
内文页
首页 空调频道 空调新闻 正文

奥克斯重磅亮相IFA 2026 以全球化创新闪耀柏林

字号:TT 2026-09-09 17:00 作者:细雨 来源:家电网

家电网-HEA.CN报道:全球顶级消费电子盛会2026德国柏林国际电子消费品展览会(IFA 2026)圆满收官。奥克斯首次登陆IFA展会,围绕“AI FOR AIR”的理念,打造五大AI未来生活体验区,展出包括i9空气管家系列、小移动空调、R290热泵等产品,覆盖家用、商用多元化场景,以更加完整的产品布局展现中国智造的创新实力。

AUX Makes Its IFA Debut, Bringing AI-Powered Air Solutions to Berlin

当地时间9月8日,全球顶级消费电子盛会2026德国柏林国际电子消费品展览会(IFA 2026)圆满收官。奥克斯首次登陆IFA展会,围绕“AI FOR AIR”的理念,打造五大AI未来生活体验区,展出包括i9空气管家系列、小移动空调、R290热泵等产品,覆盖家用、商用多元化场景,以更加完整的产品布局展现中国智造的创新实力。

The world's premier consumer electronics event, IFA 2026 in Berlin, concluded on September 8, showcased its "AI FOR AIR" philosophy by creating five AI-powered future living zones. The exhibition featured products including the i9 Series, portable AC, and R290 heat pumps, covering diverse scenarios for both residential and commercial use. With a more comprehensive product portfolio, AUX demonstrated the innovative strength of China's smart manufacturing.

这也是官宣与曼城足球俱乐部全球战略合作后,首次携曼城IP亮相国际展会舞台。

This was also the first time AUX brought the Manchester City IP to an international exhibition, following the official announcement of its global strategic partnership with the Club.

文章配图-1

立足全球多元场景

定制本土化创新空气方案

Built for Global Needs, Designed for Local Markets

今夏,欧洲多地遭遇极端高温,当地大量老旧住宅改造难、静音要求高,安装条件受限成为消费痛点。奥克斯小移动空调以“免安装、低噪音”的产品优势精准破局。产品搭载自蒸发免排水技术,配合400ml大容量接水槽,可以连续12小时免倒水;整机易收纳更省心。同时,在物流端完成整机包装小型化升级,单柜装载量提升26%,大幅提高海运效率、降低单位物流成本,为欧洲市场批量交付提供高效供应链支撑。

This summer, extreme heat swept across Europe. With many older buildings hard to renovate and requiring quiet operation, AC installation constraints have become a major issue for local consumers. AUX's portable AC is designed to address these challenges with its "no installation required and low-noise" advantages. Featuring innovative condenser self-evaporation technology with a 400ml water tank, the unit allows for 12 hours of operation without needing to empty the tank. The unit is integrated and easy to store. Additionally, AUX has upgraded the product with a more compact package design, which boosts the loading capacity per container by 26%. This has greatly improved shipping efficiency and reduced unit logistics costs, providing efficient supply chain support for large-scale deliveries to the European market.

文章配图-1

面向北欧极寒气候,奥克斯家用超低温制热挂机,可在-40℃严寒中稳定运行,最大制热量达8KW,破解极寒地区空调制热乏力、运行不稳的行业难题,为北欧家庭提供全天候稳定采暖保障。

For the extremely cold climates of Northern Europe, AUX's split-type ultra-low temperature heating unit operates stably at temperatures as low as -40°C, delivering a maximum heating capacity of 8KW. This solves the industry challenges of insufficient heating and unstable performance in extremely cold regions, providing reliable all-weather heating for Nordic households.

顺应欧洲绿色低碳的能源转型趋势,采用天然制冷剂的R290热泵成为展台焦点。这款产品-7℃条件下即可满负荷制热,出水温度最高可达80℃,支持多台设备级联扩容,已取得ErP、Keymark、CE、BAFA等多项欧洲权威认证,完全契合欧洲严苛的能效与市场准入标准,助力欧洲市场绿色人居升级。

Aligning with Europe's green and low-carbon energy transition, the R290 heat pump, which uses natural refrigerant, became a highlight at the booth. This product delivers full-capacity heating at -7°C, with a maximum outlet water temperature of 80°C, and supports cascading connection of multiple units. It has obtained multiple European authoritative certifications including ErP, Keymark, CE, and BAFA, fully complying with Europe's stringent energy efficiency and market access standards, and contributing to the upgrading of green living in the European market.

文章配图-1

作为此次亮相IFA的代表产品,奥克斯空气管家i9系列一举斩获“2026年度产品创新成果奖”,将“好空气 AI调”的产品理念进一步落到真实生活场景。

As a representative product at IFA, AUX AI Air Conditioner i9 Series won the "2026 Annual Product Innovation Achievements," bringing the philosophy of "AI for Air" to real-life scenarios.

文章配图-1

产品创新搭载七大AI智能科技,通过温、湿、风、净、鲜五维精准调控,实现好空气一键托管,获得L4级整机智能、L5级语音智能双认证。内置高精度 TVOC 传感器实时监测室内空气质量,搭配 AI 调氧新风系统,内外双循环焕新室内空气,营造更加舒适的人居环境。

The product features seven AI smart technologies, achieving precise five-dimensional control of temperature, humidity, airflow, purification, and freshness, enabling one-touch air management. AUX has obtained two major industry certifications: the L4 Intelligence Certification and the L5 Intelligent Voice Certification. An integrated high-precision TVOC sensor monitors indoor air quality in real time, paired with an AI-controlled fresh air system that circulates indoor and outdoor air to create a more comfortable living environment.

以“感知—决策—执行—服务”为核心链路,奥克斯空气管家i9通过全域多维传感采集与整机AI智能调度架构,对人体体感、室内空气品质等多维数据进行采集、运算与智能策略调度,推动空调从“被动响应”向“主动感知”的全维度技术升级。

With "Sense–Decide–Act–Service" as the core chain, the AUX AI Air Conditioner i9 employs a comprehensive multi-dimensional sensing and a whole-unit AI scheduling architecture to collect, process, and intelligently process multi-dimensional data, including human body sensation and indoor air quality. This drives air conditioning toward a full-dimensional technological upgrade from "passive response" to "active sensing."

从“温控工具”到“全场景空气管家”,不只是一款产品的升级,更代表奥克斯的判断:空调的未来,是主动服务人居的全屋空气智能解决方案。

From "temperature control tool" to "full-scenario air management," this is not merely an upgrade of a single product, but rather a reflection of AUX's conviction: the future of air conditioning lies in whole-house intelligent air solutions that can proactively serve the living environment.

销量口碑双领跑

全球市场验证品牌实力

Dual Leadership in Sales and Reputation: Brand Strength Validated by Global Markets

技术终需接受市场检验。

Ultimately, technology must stand the test of the market.

据弗若斯特&沙利文数据,2018-2024年奥克斯累计七年位列全球家用分体式空调销量前三,2024-2025连续两年全球智能空调销量领先。目前,奥克斯产品已销往160多个国家和地区,其中在分体空调市场容量前十的国家中,奥克斯于3个国家位列市场首位。

As certified by Frost & Sullivan, AUX ranked No.3 by cumulative sales volume of household split-type air conditioners globally for seven years (2018-2024) and was the global sales leader in smart air conditioners for two consecutive years (2024–2025). Today, AUX is serving in more than 160 countries and regions, and among the top ten countries in terms of split-type AC market capacity, AUX ranks first in three of them.

文章配图-1

这背后,是从研发、生产、销售和服务的全球化体系能力的系统性搭建。目前奥克斯在 11 个国家设立本地化销售公司,组建属地化运营团队。依托全球超5700个服务网点,奥克斯打造了24-48小时高效响应的海外售后体系,直击海外家电“重销售、轻售后”的行业痛点,以完善的研产销服一体化能力,持续夯实全球用户口碑,实现市场销量与品牌价值的双向跃升。

Behind this performance lies a systematic establishment of global capabilities across R&D, production, sales, and service. Currently, AUX has established local sales companies in 11 countries with localized operational teams. Leveraging over 5,700 service points worldwide, AUX has built an overseas after-sales system capable of providing efficient responses within 24-48 hours, directly addressing the industry pain point of "prioritizing sales while neglecting after-sales service" in overseas markets. With an integrated capability of R&D, production, sales, and service, AUX continues to strengthen its global reputation while achieving simultaneous growth in sales volume and brand value.

硬核智造底座

夯实全球化出海根基

A Smart Manufacturing Foundation Powering Global Expansion

优异的市场表现与产品创新背后,是完备的研发制造体系支撑。奥克斯构建从核心部件到整机生产的全链路能力,为全球化高品质交付筑牢硬核底座。

Behind the excellent market performance and product innovation lies a comprehensive R&D and manufacturing system. AUX has built full-chain capabilities from core components to complete units, providing a solid foundation for high-quality global delivery.

产能与研发布局上,奥克斯全球布局七大生产基地,设立宁波、珠海、日本三大专业研发中心,实现全球研发、本地化生产、全球化交付的高效协同。其中宁波智能制造基地,被誉为全自动化生产的“黑灯工厂”。2025年6月,奥克斯与松下联合打造的芜湖压缩机生产基地,规划总产能达3000万台,通过直流变频压缩机技术,实现空调核心部件自主可控。

In terms of production capacity and R&D layout, AUX operates seven global production bases and three R&D centers in Ningbo, Zhuhai, and Japan, enabling efficient synergy of global R&D, localized production, and worldwide delivery. The Ningbo smart factory is known as a fully automated "lights-out factory." In June 2025, AUX and Panasonic jointly established a compressor production base in Wuhu with a planned total capacity of 30 million units, achieving self-sufficiency in core components for air conditioners through DC inverter compressor technology.

文章配图-2

截至2025年3月,奥克斯空调相关国内外专利累计超1.2万项。从核心技术攻克、关键部件自主生产到整机智能智造,奥克斯完成了从“制造”向“智造”的深度跃迁。

As of March 2025, AUX has accumulated over 12,000 domestic and international patents related to air conditioning. From core technology breakthroughs and independent production of key components to intelligent manufacturing of complete units, AUX has achieved a profound transition from "Manufacturing" to "Smart Manufacturing."

携手顶级体育IP

多维赋能全球化品牌升级

Leveraging Global Sports Partnerships to Build a Stronger Brand

品牌全球化不止于产品与服务的输出,更需要建立情感层面的品牌对话,体育IP正是奥克斯拉近与海外消费者距离的重要载体。

The globalization of brand goes beyond the delivery of products and services. It requires emotional connection. Sports IP serves as a key vehicle for AUX to bridge the distance with overseas consumers.

IFA开展前夕,奥克斯正式官宣成为曼城足球俱乐部全球官方合作伙伴、官方空调合作伙伴。此次IFA展会上,奥克斯将曼城这一全新合作IP带到欧洲,引来不少年轻参观者驻足打卡,成为展位最具人气的“流量引擎”之一。

Shortly before the opening of IFA, AUX officially became the Global Official Partner and Official Air-Conditioning Partner of Manchester City Football Club. At IFA, AUX brought its newly announced global partnership to Europe, drawing many young visitors to stop by. It quickly became one of the most popular "crowd magnets" of the exhibition.

文章配图-2

作为全球顶级足坛豪门,曼城以不断突破、极致进取的竞技理念享誉全球,这与奥克斯三十余年深耕空调技术、持续创新突破的企业内核高度契合。依托曼城年轻化、国际化的顶级体育IP势能,奥克斯搭建起跨地域、跨文化的品牌沟通桥梁,向全球传递科技、进取、高端的全新品牌气质,实现从产品出海到品牌升维的全方位突破。

As a top-tier football club in the world, Manchester City is renowned for its competitive spirit of continuous breakthroughs and relentless drive to excel, which aligns well with AUX's corporate core of over 30 years of dedication to air conditioning technology and continuous innovation breakthroughs. Leveraging the influence of Manchester City, AUX has built a cross-regional and cross-cultural brand communication bridge, projecting a technologically advanced, ambitious, and premium brand image to the world, achieving comprehensive breakthroughs from product export to brand elevation.

文章配图-1

此次IFA 2026参展,是奥克斯全球化战略的一次集中亮相。从欧洲本土化深耕、AI技术突破,到全球智造支撑与品牌IP升级,奥克斯正走出一条差异化、可落地、可持续的中国家电出海路径,全力向全球空气解决方案服务商迈进。

The participation in IFA 2026 represents a concentrated showcase of AUX's global strategy. Through deeper localization in Europe, advances in AI technology, globally integrated manufacturing capabilities, and strategic sports partnerhsips, AUX is pursuing a differentiated and sustainable path to global growth, as it works toward becoming a leading global provider of air solutions.

ONE WORLD,ONE CITY,ONE FUTURE。未来,奥克斯将继续秉持长期主义,让“好空气,AI调”的世界级空气体验,跨越山海,抵达全球更多家庭。

ONE WORLD, ONE CITY, ONE FUTURE. Looking ahead, AUX remains committed to long-term development, bringing the premium air experience of "AI for Air" to more families across the globe.

(家电网® HEA.CN)

责任编辑:编辑K组

已有0人参与

网友评论

用户名: 快速登录

家电网微博


热点推荐